What Dinosaur Jr. Taught Me About Content Marketing

The album of the hour around here isn’t all that new – it’s Dinosaur Jr.’s “Farm” from 2009. It’s what’s been blasting from the car stereo when I take my kids to school. There’s wall of sound, the guitars, the cracked crooning of frontman J Mascis. There’s the bang-the-bass-guitar rockin-out by Lou Barlow. And there’s…

Read More

Wait a Minute – Are We Trading?

They say you can’t do business with friends – or family. They say things like: “business is business,” or “that’s business.” But that explanation really doesn’t satisfy me. It hints at fostering a degree of enmity with the people with whom we do business. It’s like we save our love, friendship, and affection for when…

Read More