Am I Kahena Material?

Hi Kahena folks!

I’m interested in the Digital Marketing Associate – Project Management Support position (or any position I could be a help in!).

My name’s Adam. 39 years old. Israeli-born, American-raised, Jerusalem-based. Passionate about branding, web design, and content marketing. Musician, skateboarder, and father of 8.


I’m happy to respond to your position requirements:

Native English speaker with excellent communication skills (written and spoken).

Self-assessment: 10/10

I grew up in suburban America. I speak fluent English (and Ebonics).

Previous experience in digital marketing (SEO, Social Media, Inbound Marketing, Online Advertising)

Self-assessment: 8/10

I’ve been blogging for a decade. I have experience with blog posts, SEO content optimization, running an editorial calendar, social media marketing, email opt-in incentives (like free ebooks), product launch strategies, landing pages, adaptive content, email automation, webinars, online courses, e-commerce, and customer service.

Also, I’m a member of Michael Hyatt’s “Platform University” and Copyblogger’s “Authority” Program.

Extremely web and computer savvy.

Self-assessment: 9/10

I consider myself to be so, because of an enthusiasm for design and productivity.

As a designer, I’ve been designing websites for a decade (mainly Wordpress). I’ve also been developing brands using Adobe Illustrator.

Also, I teach productivity in an online course called HighRoad. I like online project management so much I have over 450 projects archived with the project management app Basecamp – I was even featured on their internal company blog. Today I use a mix of the project management tool Nozbe, with the CRM Highrise (they featured me on their blog too), Evernote Premium, Google Calendar, and productivity tracker Saent.

I consider myself to be a power user 🙂

Experience with Excel and basic data analysis.

Self-assessment: 4/10

I go about as far as gleaning insight from Google Analytics and MailChimp reports. Once I was able to benefit from a analysis of the content on my site.

Confident and adaptable in dynamic team settings.

Self-assessment: 7/10

Lemme point to my reading for that one:

I’m a big fan of the books “Rework” and “Remote” by Basecamp founders Jason Fried and David Heinemeier Hansson. Their philosophy of doing work and running teams in today’s digital work-world has been an inspiration. I’m also a fan of the timeless knowledge of Dale Carnegie’s “How to Win Friends and Influence People”.

I should note that I’ve worked as a solopreneur for the better part of the last 10 years. Being in a team setting will be a somewhat new experience for me.

Ability to work to full time in Jerusalem office.

Self-assessment: 5/10

Jerusalem – yes. Full-time – possibly.

I live in the Abu Tor neighborhood – a stone’s throw from your location. I am a father of 8 children, with a working spouse, this requires a degree of flexibility with my scheduling. If I’m found to be what you need for Kahena, I’d be happy to work out a work schedule that honors your needs.

Strong research skills with ability to create solid reports or deliverables.

Self-assessment: 7/10

I think so… my main experience with this has been in crafting and delivering daily sales reports when working in e-commerce in 2007. Also, I regularly use research in the context of writing blog posts and preparing webinars.

Strong skills in time management and ability to work under deadlines.

Self-assessment: 9/10

Worked under deadlines often as a freelance translator for the past 7 years.

Regarding time management:

I track my focus with Saent, and my time with Toggl – so I actually run two timers simultaneously(!). I teach time management and productivity as a part of my online life strategy course, HighRoad. And as mentioned before, I was featured on the blogs of both Basecamp (internal company blog) and Highrise (public blog), regarding my use of their apps – project management and CRM.

Advanced experience with Excel.

Self-assessment: 3/10

I use Excel regularly, but not it’s advanced functions.

Advanced experience with Web Analytics.

Self-assessment: 4/10

I’ve interacted with web analytics for years, but never have been in instances with much actionable data.

Some level of coding experience (HTML, CSS).

Self-assessment: 6/10

I’ve done lots of CSS customization for my sites. I’m no pro coder, but I know my way around a style.css file on WordPress.

Any experience in creating marketing copy. Creative writer and thinker.

Self-assessment: 9/10

Years of blogging experience, as well as copywriting for various websites and catalogs. I write songs too!

Any experience in various CMS systems (WordPress, Magento, Drupal, Joomla, etc).

Self-assessment: 8/10

About 9 years of experience with WordPress.

Great sense of humor and ability to take a joke!

Self-assessment: ?/10

That depends, do you find this funny?


Not afraid to wage battle in a GIF war (or argue about if it’s pronounced ‘gif’ or ‘jif’).

Self-assessment: 10/10
What happens on Slack, stays on Slack…

Put up with pretentious discussions about the best way to brew coffee, and doesn’t mind being on camera (or at least Facebook live).

Self-assessment: 9/10

I do a Facebook live once per week. I like coffee, too!

Thanks for reading, and feel free to get in touch by email:

By telephone: ++972 54 203 6034

By Skype (email ahead of time): adamleerosenfeld

And on social media:

Click to continue to my full resume.

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