Content Marketing

Turning Your Life Into Useful Content: An Act of Personal Leadership

In my process of learning from other professionals online, I discovered a helpful blogger named Chris Lema. He is an expert in all things WordPress (and a fellow Rainmaker user as well). What drew me to Chris Lema’s writing is the fact that he doesn’t focus on the what of WordPress development – but on …

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The New Rainmaker Platform: In the Valley of Decision

So, the New Rainmaker platform came out. I know this would be a gamechanger for me, so much so that I called it one of my two “big scaries”: The New Rainmaker platform Learning Ruby On Rails (gulp) (I recently read “Good to Great” by Jim Collins, in which he references BHAGs – Big Hairy …

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What Dinosaur Jr. Taught Me About Content Marketing

The album of the hour around here isn’t all that new – it’s Dinosaur Jr.’s “Farm” from 2009. It’s what’s been blasting from the car stereo when I take my kids to school. There’s wall of sound, the guitars, the cracked crooning of frontman J Mascis. There’s the bang-the-bass-guitar rockin-out by Lou Barlow. And there’s …

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